PRESS RELEASE

Turntable Legend DJ Qbert to Join the Distinguished Crew of Mixologists for DJ Hero® 2

World Renowned Scratch Champion to Appear as Playable DJ and Deliver Two All-New Call-and-Response DJ Battle Mixes to This Year's Best Soundtrack in Entertainment

SANTA MONICA, CA – July 22, 2010 – When the party starts this October, budding beat chemists, singing sensations and all of their friends will fire up two turntable controllers and a microphone, and spin, scratch and battle with the legendary turntablist DJ Qbert in Activision Publishing Inc.'s (NASDAQ:ATVI) DJ Hero® 2. A defining member of DJ culture, having been crowned the best in his craft in multiple world championship competitions and revolutionized turntablism, DJ Qbert joins the distinguished rank of playable characters that will appear in-game, including Deadmau5, David Guetta and others, and will deliver two scratch intensive mixes to the best soundtrack in entertainment.

"I'm excited about finally getting to bring the art of turntablism's defining skills, as well as two exclusive mixes, to DJ Hero 2," said DJ Qbert. "It's been a dream of mine as a gamer to battle myself on the turntables and now millions of fans around the world and their friends will get their chance to also."

"As a pioneer of his craft, DJ Qbert's one-of-a-kind scratch and battle skills made him an amazing partner and prefect representative of DJ Hero 2's new multiplayer modes, especially the unique DJ vs. DJ battle mixes," said Tim Riley, Vice President of Music Affairs, Activision. "We're bringing together the biggest and best DJ's from around the globe, having already announced Deadmau5 and David Guetta as part of our incredibly talented crew, and having DJ Qbert cut up records in his signature style will help us put an indelible stamp on the DJ Hero 2 soundtrack."

THQ Inc. has announced Marvel Super Hero Squad: The Infinity Gauntlet.

Marvel Super Hero Squad: The Infinity Gauntlet continues the excitement of the original Marvel Super Hero Squad with an all-new storyline that follows Season 2 of the hit animated TV series as shown on Cartoon Network. Players can "Hero Up" with friends in cooperative play and master the unique Factor Power of each of the Marvel heroes in three game modes: Story Mode, Freeplay Mode and Challenge Mode. The game also boasts a brand new puzzle component, in which players will need to utilize the characters' unique abilities to move or destroy objects, traverse through certain environments, and summon specific strengths to overcome obstacles. With new adventures, tricky puzzles, an expanded selection of Marvel Super Hero Squad members to unlock and play as, Marvel Super Hero Squad: The Infinity Gauntletis set to thrill gamers from here to Super Hero City.\

Marvel Super Hero Squad: The Infinity Gauntlet is slated for release in Autumn 2010.

The PRESS RELEASE

Activision Unveils Exclusive Guitar Hero(R): Warriors of Rock Partnership with Rock Legends Rush

All-New Story-Based Quest Mode Pays Homage to the Cult Classic RUSH Album, 2112

Santa Monica, CA – July 21, 2010 -- Rush, one of the most influential rock bands in history, have joined together with Activision Publishing, Inc.'s (NASDAQ:ATVI) Guitar Hero®: Warriors of Rock to bring their seven-part suite from their classic 2112 album to the game's all-new, story-based Quest Mode this September. For the first time ever, Guitar Hero® fans will embark on an epic voyage playing as eight Guitar Hero characters that transform into rock warriors who must join together to use their unique, game-changing powers to help the Demi-God of Rock take down "The Beast" to save rock.

"The music, the story and the journey of 2112 lends itself perfectly to the quest in Guitar Hero: Warriors of Rock," said Geddy Lee of Rush. "In our story, the caves of 2112 are where our hero finds the lost guitar and this rediscovery of music is much like the Guitar Hero warriors' journey to find the Demi-God of Rock's Legendary guitar, which has been trapped in a cavern."

"I love the idea of Guitar Hero; they have combined two great things - music and fun," said Alex Lifeson of Rush. "I think it's a great way to introduce people of all ages to music of various styles by all kinds of different bands, while providing a launching pad for kids who want to get into playing music."

Ignition Entertainment Ltd. and Marvelous Entertainment have announced that Arc Rise Fantasia, a Wii exclusive, has shipped.

Arc Rise Fantasia casts a powerful spell on Wii as it summons a traditional and definitive JRPG experience unlike anything currently available for the console. At the heart of the journey is the reluctant hero L’Arc, who must rally friends and allies to defend the peaceful Meridian Empire from attack. The newly formed party of adventurers soon finds itself with much bigger problems, as the assault on the Meridian Empire soon gives way to a battle for the face of the planet. Arc Rise Fantasia packs an inventory full of memorable characters and locations, as well as strategic combat and a truly epic storyline.

Winner of the “Best Wii RPG” from IGN at the Electronic Entertainment Expo (E3) 2009, Arc Rise Fantasia features everything fans of the JRP genre want out of a classic gaming experience. Players will fight hordes of mystical enemies using a turn-based combat system that allows for deep level of weapon and magic customization. Players can also summon powerful beings to aid them in battle and lay waste to their enemies. Fueling the combat is an epic storyline packed with twists and turns, betrayals and unbreakable friendships.

Arc Rise Fantasia is rated T for Teen (Drug Reference, Fantasy Violence, Mild Suggestive Themes, Simulated Gambling) and has an SRP of $39.99.